SAYTV becomes an official partner

Olympique de Marseille today announces a new media and fan engagement partnership with SAYTV, aimed at launching innovative digital content formats that bring supporters closer to the club while creating a new premium platform for sponsorship and brand activation within OM’s official media.

Beginning with the 2026/27 season, OM and SAYTV will develop a premium matchday fan show alongside a broader slate of complementary digital formats, built for how football is experienced today: fast, mobile-first, interactive, and designed to be shared. The partnership is intended to capture the full emotion of OM, from the build-up across the city to the atmosphere inside the Orange Vélodrome, through content that feels immediate, authentic, and unmistakably Marseille.

Supporters can expect a mix of fan-driven storytelling, behind-the-scenes access, real-time matchday conversation, and interactive moments that give the OM community a stronger voice across the club’s official channels. The objective is simple: to create content that fans genuinely want to watch and participate in, while reflecting the identity, intensity, and culture that make OM unique.

A key element of the collaboration is the development of new, high-value commercial opportunities embedded directly into the content experience. Through SAYTV’s media model, brands will be integrated organically into OM’s official programming, offering partners authentic visibility and meaningful engagement with a global football audience.

With SAYTV as its new Official Partner, Olympique de Marseille continues to strengthen its digital strategy with a focus on innovation, fan proximity, and modern football media. The partnership accelerates the transformation of the club's content into a living, engaging experience and reinforces OM’s ambition to deliver compelling audiovisual storytelling while creating sustainable, premium commercial value.

Martin Raithel, CEO of SAYTV, commented: “We are excited to become the rights holder of Olympique de Marseille’s new game-day fan show starting with the 2026/27 season. OM represents passion, history, and a unique relationship with its supporters. Together, we aim to create a format that feels close to the fans and provides brands with a powerful, premium environment to connect with them.”

Alessandro Antonello, General Manager of Olympique de Marseille, added: “This partnership with SAYTV allows us to take another step forward in how we engage with our fans through content. We are looking forward to developing fresh, high-quality formats that showcase the club in a new way, while also opening up innovative sponsorship opportunities that align naturally with our storytelling.”