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The Club

Sporsora awards: L'OM, CMA CGM and Puma honoured

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OM
Today
Olympique de Marseille won the Bronze Award in the ‘Media Activation’ category at the Sporsora Awards for its campaign to launch the 2025-2026 third jersey, in partnership with PUMA and CMA CGM.

Unveiled at the Med Europe port terminal, this campaign pays tribute to docks workers and the sea, symbols of the openness that characterises Marseille. OM players, CMA CGM employees and local figures come together for a simple ‘football match’ between containers and cranes, in a setting that embodies the spirit of Marseille.

 

Sporsora

 

Conceived as a true co-creation between a club, its equipment supplier and its main partner, this activation illustrates the power of a shared narrative: to project Marseille's image throughout France, Europe and the world.

 

Sporsora

 

Above all, this distinction rewards a conviction: in Marseille, football is more than just a sport. It is a universal language.

 

Thank you to PUMA, CMA CGM and SPK for this unique co-creation.

 

This is OM's second jersey launch to be recognised this season, just a few months after winning the Gold Award at SportBusiness.Club's 2025 Sports Business Grand Prix for its home jersey campaign.

 

Sporora

 

Sporsora