OM and Puma reinforce their commitment to amateur football
PUMA has always worked with team and individual sports enthusiasts, developing products and solutions to meet the needs of associations at every level. In recent months, the amateur sports ecosystem has been impacted by the current economic and health situation. With their resources limited, these local players, who have a role to play in integration and social cohesion, can no longer carry out these essential missions.
Last July, the equipment manufacturer, determined to provide support and concrete solutions, launched the "À La Base" movement by proposing a 50% reduction on its ranges of equipment designed specifically to meet the needs of clubs. Today, PUMA equips more than 800 clubs with its Teamwear range to provide their members with quality products at a lower cost.
"We all know the essential role that the amateur club network plays in our society and its benefits: access to sport for the greatest number, social cohesion, education of our children, obviously the breeding ground for professional sport and many others. This reflection has led to the creation of the "À La Base" movement which is a concrete and sustainable support for amateur sport. It was important for us to give meaning to our actions and to be present when necessary," says Richard Teyssier - Managing Director PUMA France.
Since the beginning of the partnership, the club and its equipment manufacturer have worked together through several initiatives based on common values. From the relaunch of FC La Castellane by Olympique de Marseille with PUMA's support for equipment, to the distribution of football boots to the city's children, this commitment reflects the desire of the club and PUMA to be part of the daily lives of all Marseilles residents.
It is therefore natural that at the launch of the "À La Base" platform by PUMA, Olympique de Marseille provided its support and contribution.
A new component, wishing to propose concrete solutions to support amateur football PUMA and Olympique de Marseille are implementing a new initiative for the match against Auxerre.
"Through this new operation, Olympique de Marseille once again demonstrates its commitment and local involvement in support of amateur football. OM is keen to help young people in Marseille to pursue their passion despite a difficult health context for everyone," says Hugues Ouvrard - General Manager of Olympique de Marseille.
Olympique de Marseille will kick off with new PUMA match0wear dedicated to this cup competition that brings together professionals and amateurs.
The French Cup embodies what football is all about in its original sense: it brings people together, unites them and creates a unique human bond. Strengthened by this symbol, Olympique de Marseille and PUMA have chosen to join forces throughout this competition to pay tribute to the amateur sports world - which is going through a period of anxiety and uncertainty.
During the competition, Marseille players will wear a white outfit or a peacoat blue (navy blue) outfit reminiscent of the club's historic colours, as well as the Home and Away jerseys worn in the championship. Tomorrow in Auxerre, they will inaugurate the blue peacoat kit. These two jerseys are part of the Teamwear range, developed by PUMA to initially meet the specific needs of amateur sport.
Determined to bring a concrete solution to amateur clubs affected by the current economic situation, the club and its equipment manufacturer are committed to offering a range of 3,000 pieces from this same Teamwear range for the children's categories of OM Next Generation clubs.
A commitment that shows that solidarity must be the only response in these difficult times.