Aqualux - CF Group – OM: A Provençal collaboration
A major player in the world of swimming pool for more than 40 years, Aqualux - CF Group is an industrial and family company with European influence. Historically based in Saint-Rémy-de-Provence, Aqualux has become a "Regional Partner" of Olympique de Marseille for the 2020/21, 2021/22 and 2022/23 seasons.
The Provençal manufacturer designs, manufactures and markets a complete range of reliable and environmentally friendly products for the construction, maintenance, renovation and enhancement of swimming pools. As a member of the CF Group, Aqualux relies on a solid distribution network and a team of attentive employees, which enables it to be present all over France and in many European countries.
Sébastien GUILLOT (Directeur Général / CEO CF GROUP France), Olivier RAPHOSE (Commercial Director Aqualux) and
Fabien CHANLON (Operational Marketing Manager) with Laurent COLETTE (CEO OM)
The framework of the partnership includes association and image-use and hospitality rights as well as a digital component with the aim of extending and consolidating the notoriety of Aqualux - CF Group among Olympique de Marseille supporters, in particular through competitions.
This new partnership reinforces Olympique de Marseille's commitment to regional players. There is a real desire to intensify alliances in the Provence region and to make the club's skills and communication resources available to enable the various players to continue their development.
Laurent Colette, Deputy General Manager of Marketing, Sales & International at Olympique de Marseille said: "We are delighted to be able to partner with Aqualux, a local company that has been able to use its local roots to reach a large audience in France and Europe. This agreement reinforces our desire to get closer to regional players in order to strengthen our local identity together."
Sébastien Guillot, CEO of Aqualux - CF Group France adds: "Getting together to watch a match with friends is a bit like sharing a barbecue with your loved ones by the pool! Our market is also one of joy and leisure. Our vocation is to make swimming pool products and equipment available to everyone, for an increasingly eco-responsible swimming experience. Our employees, distributors and customers are fans of Olympique de Marseille, and this partnership helps to bring us together and to grow our community."