Design OM third jersey 2027-28
Olympique de Marseille and PUMA announce the launch of the second version of AI Creator, an AI-powered kit design platform dedicated to fans. PUMA’s proprietary, multi-award-winning AI Creator platform offers Olympique de Marseille supporters the unique opportunity to design the club’s official third kit for the 2027/28 season.
The platform uses artificial intelligence to enable fans to co-create the kit, turning supporters into fully integrated, active participants in the creative process. This second iteration of AI Creator is setting a new standard for fan engagement through emerging technologies. The 2026 version of AI Creator builds on enhanced artificial intelligence capabilities, refined creative processes, and an even more immersive fan experience.
Powered by advanced generative AI technology developed in collaboration with DEEPOBJECTS, AI Creator uses text-based inputs, along with various customization tools and intuitive sliders. With this tool in their hands, Olympique de Marseille supporters are invited to express their passion and creativity to create innovative patterns and unique kit designs.
Ivan Dashkov, Head of Emerging Marketing Tech at PUMA : “Together, we are creating modern and inclusive ways to engage with fans around the world. PUMA AI Creator is a creative tool that is accessible to everyone, regardless of design experience, place of residence or background. This accessibility is at the heart of the platform, giving decision-making power back to fans in a way that has never been experienced before.”
Alessandro Antonello, Chief Executive Officer of Olympique de Marseille : “We are also particularly pleased to be able to involve fans to such an extent: they are an integral part of what makes this club what it is, and giving them this opportunity to co-create the kit is a way of thanking them. Thanks to this initiative, every supporter can contribute directly to a project that will come to life on the pitch. The launch of this platform is in line with the club’s digitalisation strategy, which we aim to further develop.”
Fans can submit designs and rate initial entries from today, January 23, through February 1. Following fan voting, PUMA and Olympique de Marseille will select the top ten designs, which will be submitted to a final public vote on February 11 and 12. The winning design will be worn by Marseille players on the pitch and sold in stores during the 2027/28 season.
PUMA AI Creator can be accessed worldwide via www.aicreator.puma.com
