The 25 million fan milestone has been reached!

Olympique de Marseille has just reached a symbolic milestone: more than 25 million followers worldwide now follow the club on social media. A passionate, committed, and ever-growing community.

Present on nine platforms, OM is particularly     popular on Instagram, TikTok, Facebook, and X, making it one of the major players in European football in the digital arena: the club is also among the top 20 most followed European clubs on these four networks.

This momentum is driven in particular by international growth: 37% of the club's followers are from Africa, confirming OM's historic and emotional ties to the continent, but also its growing appeal beyond its borders, in all four corners of the world.

Significant growth on TikTok

TikTok, in particular, illustrates this expansion: the OM account on this platform has recorded an increase of 1.2 million followers this season, representing growth of nearly 35% in one year. This momentum reflects OM's growing appeal to younger generations, who use social media as their preferred channel for following the club. OM intends to continue its digital development in order to further strengthen its online presence and reach new audiences.

With content published in nine languages—French, English, Spanish, Portuguese, Arabic, Indonesian, Chinese, Wolof, and Lingala—OM is more committed than ever to continuing its international development, particularly through a targeted digital strategy, and to continuing to bring together a large community around its colors.

Thank you to everyone who supports OM every day, all over the world.