Les Marseillaises: a new lease on life for women's football in Marseille

A powerful name, inspired by the French revolutionary anthem, which embodies strength, freedom and ambition. Much more than a change of identity, this is a true visual, cultural and strategic revolution taking place in Marseille today.

An identity that goes beyond sport

Les Marseillaises no longer define themselves solely as a football team. They are becoming a brand, a movement, a state of mind. This new identity reflects Marseille's culture – one of passion, resilience and unity – and embraces a lifestyle and international dimension. Their launch slogan, ‘All revolutions begin with a Marseillaise,’ sets the tone: uniting people far beyond football, around universal values of inclusion, progress and freedom.

An iconic brand marque, a symbol of emancipation  

While the players will still wear the OM crest on their jerseys, a sign of their belonging to the club, they will also have their own emblem: a crest inspired by the statue of La Marseillaise, a masterpiece of the French Revolution. Combining strength and elegance, it becomes the symbol of their emancipation and will accompany the development of the brand in all its expressions.

A lifestyle collection with PUMA

Because Les Marseillaises are more than just a team, they are also establishing themselves as a cultural brand. In collaboration with PUMA, they are unveiling a brand new collection inspired by the unique energy of Marseille: T-shirts, jumpers, tracksuits, accessories... A line that transcends the sporting arena to become a true marker of freedom and authenticity.

A launch worthy of the event 

The rebranding of Les Marseillaises also comes to life through: 

• a dedicated website and ticket office, 
• a TikTok account 100% dedicated to Les Marseillaises, 
• and above all, a unique launch party at the Orange Vélodrome during OM – FC Lorient (4th day of Ligue 1 McDonald's).

An exceptional programme of events will be rolled out:

• presentation of Les Marseillaises squad on the pitch, 
• presence in the Presidential Stand and VIP lounges, 
• Les Marseillaises crest emblazoned on OM players' shirts, 
• shows on giant screens and contests for the public.

A movement in progress

With this transformation, Les Marseillaises are affirming a dual ambition: to shine on the pitch as a top-level team and to establish themselves off the pitch as a cultural and universal brand. Reflecting Marseille's revolutionary spirit, they are the incarnation of a movement with a bright future. 

Les Marseillaises are not just a team. They are a revolution.