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Partners

OM and D’Or et de Platine extend their partnership

Partners
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OM.fr
Today
Olympique de Marseille and the D’Or et de Platine label are proud to announce the renewal of their partnership. For the fourth consecutive season, the label owned by Marseille-based rapper JuL will enjoy premium partner status.

After several seasons of fruitful collaboration, JuL will also see his label's logo appear on the OM jersey during Champions League matches. This is a first since the beginning of this partnership, which is now transcending local and national borders to gain international visibility.

 

This new step demonstrates the ever-stronger bond between the artist, his label and OM, which promote Marseille's identity, talent and influence far beyond the worlds of music and sport.

 

Throughout the season, numerous activations will strengthen the bond between the club's and the artist's fan communities, among the most passionate in France and Europe. Through initiatives promoting youth, the region and Marseille's culture, OM and D&P will continue to bring to life a unique story, faithful to the city's roots and dreams.

 

The artist says: ‘Seeing the Gold and Platinum logo on my club's jersey in the Champions League is another dream come true. I hope it will continue to inspire the youth of Marseille and make our city shine.’

 

Alessandro Antonello, Managing Director of Olympique de Marseille, said: "Over the seasons, D'Or et de Platine has become an iconic player in the relationship between OM, Marseille and its region. This partnership embodies the club's ability to draw on powerful local forces to extend its influence far beyond the city's borders, both in France and internationally. Continuing this collaboration with JuL and his label affirms a shared and sustainable vision that is faithful to Marseille's identity. We sincerely thank the artist for his renewed trust."

 

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